Category: COLLECTIONS

PRE-EVENT, DURING AND POST-EVENT MEDIA MARKETING IS AN EXCELLENT WAY TO DEMONSTRATE THE CULTURE OF YOUR COMPANY. HERE ARE A FEW EXAMPLES.

From Early Graphics, Public Relations, Research Marketing, Web Producer, Field Marketer. Marketing Strategist

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SV Forum, Tech Women: Women In Space

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SV Forum is devoted to creating connections and providing education to the Silicon Valley ecosystem of innovators, entrepreneurs, and business professionals participating in emerging technologies.

Created SV Forum Tech Women Facebook Page

Created SV Forum Tech Women Facebook Page

 

As the Director of Marketing for SV Forum Tech Women, I knew we could extend our reach and interest with new and current members by using Facebook as our platform, but I wanted to do something more.

I wanted to show our ‘friends’ on our page what a fun, dynamic and diverse group of technical women we are in Silicon Valley while also showing a bit of our smart panel discussions.

 

 

 

I produced and edited this video (including photography) for the SV Forum Tech Women event, Women In Space featuring panelists Celeste Volz Ford, Founder/Chief Executive Officer Stellar Solutions, Darlene Lim, Geobiologist, NASA Ames Research Center, and Khaki Rodway, Director- Payload Sales & Operations, XCor. Irene Koehler, Almost Savvy was moderator.

 

We thank Apigee for being our gracious host this month.

 

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The SV Forum Tech Women video was embedded in Facebook (not from the YouTube url). The result is better since there’s an auto playback feature and the preview image is present.

 

  • SV Forum Tech Women encourages women–and men who support the advancement of women!–in tech and engineering fields, helping to create an environment of empowerment in which women and girls can achieve results beyond their wildest expectations. Please feel free to contact me to learn more about Tech Women and SVForum and how you can join us!

 

Tech Eye Wear for Fashion, Sport and Future Integration

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Google Creating Scarcity:

Today (April 15; Tax Day!) a limited number of Google’s smart glasses will be available for purchase but only for U.S. residents. That’s right, only today you can buy these lovely stylish glasses for a mere $1,500. and you don’t have to be one of Google’s chosen few in their ‘Explorer Program‘.

Google Glass

Google Glass. Fashion + Function.

On a humorous note, nothing says elitism more than these White Men Wearing Google Glass  as a Tumblr response to all the early adopters and made it as 45 Best Tumblr 2013. You see, previous purchasers of the Google Glasses had to have been referred by friends to purchase the glasses, and they tended to be developers and social media influencers. Google is aware of it’s “Glasshole” reputation of users who are misusing or not displaying social etiquette and have come up with their own guideline. I personally enjoyed reading Scott Biddle of ValleyWag humorous ‘Do’s & Don’t’ list for Glass Explorers that helps us poor souls from becoming  alienating socialpaths!

 

Will Samsung Differentiate Into the Sports Market?

Samsung's Heads-up Display

Samsung’s Heads-up Display

 

More manufacturers are entering the wearable market which helps propel the quantified-self movement where all one’s personal self-tracking data is stored and displayed for analysis.  Samsung has entered the heads-up display eye wear market along with their smart watches. It wouldn’t be surprising if (soon) the Samsung watches had microsensors on the back to collect heart rate / pulse and have that data displayed  on their glasses & watches or any other mobile device.  These patent eyewear images are described as having ear pieces for listening to music, but may also display auditory alerts while  exercising (perfect for adopting use with exercise apps such as RunKeeper).

The Cardo BK-1 headset is an excellent product

The Cardo BK-1 headset is an excellent product

I love the idea of having an ear piece to assist with situational awareness. As a road cyclist I constantly worry about safety; communicating the hazards on the road while riding with others is a very important part of cycling. Cyclists have developed hand signals to demonstrate potholes on broken asphalt, road barriers, open car doors and other potential hazards but also when riding as a group we will alert riders behind us of our actions (if we are slowing or stopping). The Cardo BK-1 headset isn’t part of my eye wear, it attaches to my helmet, but I can understand the great value Google Glass and Samsung sport glasses would have if they integrate an intercom unit to their ear piece. It seems, at least for now, the above wearables are going after a different market, but I enjoy the interception between fashion, sport and utility of a product. The function of the product must be comfortable and practical, but also have a decent price point in order for me to get excited and for mass market appeal.

 

 

Website | Content Marketing For Leaders And Companies

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Websites are not online brochures, they should always be changing and evolving as your B2B market continues to shift. Listen to your sales team and allow them to guide your direction and work collaboratively. Let your website and microsites be your 24/7 representation of your company’s brand and culture.

Allow and trust your company’s culture to shine. Whether it be through text, images and video, the unique character of what makes your culture special is the reason why people will buy from you and not your competitors.   Inbound content marketing has a distinct advantage by attracting prospective customers through online thought-leadership (You are expert in your industry, let it come out).

I create and mange several company websites and develop content (including PowerPoint presentations embedded with video, email newsletters including embedded interviews of vendors and thought leadership).

  • Technical Skills: Wordpress, Photoshop, Illustrator, Fireworks
  • Video Production and Editing: Adobe Premiere, Camtasia

 

 

 

 

The Overview of Content Strategy: How Do I Add VALUE

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Before I begin any project we have to think about the specific audience you wish to appeal to and what value will this new information bring. I ask these questions to my clients because your customers are being bombarded by online messages constantly (though email, snail mail, television, social media platforms) and if the content is not useful, or is not relevant to their current needs your message will be lost, ignored or worse, you’ll be placed in their spam folder.

When creating content marketing strategy consider the following:

  1. Who is your target audience? What position are the decision makers? Is it B2B or B2C?
  2. What do your customers/audience want? What are their needs in the near future?
  3. What are their goals?
  4. How can we help them? What information can we share to help them come up with a solution.

Once we answer these preliminary questions we can figure out how to add value to their business and focus the best medium to use. Many corporate companies have been using white papers and case studies as examples for their customers on their websites, but the growth of on demand video and mobile video views have been increasing and social platform viewing of videos (such as on Facebook pages) and YouTube channels have been giving SEO boosts to company websites. The strength of storytelling using video not only establishes the customer as a thought leader but it helps convey several intangible things such as the company culture, the attitude of the company crew & executives, and values. People skills will add warmth and familiarity to any potential customer or buyer of a product and service. When people buy a product, they buy a brand, a culture, a lifestyle and it’s that promise that you are offering to them that will be conveyed in video.

Here’s an example of a project which we created to help educate our customers about the installation process while also demonstrating who are our customers.

 [Click to play “Scope of Work” video]

Video & Mobile Culture Is Here To Stay

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As videos being post online has become a fast growing trend, Pew research states that the number of users who upload or post videos online has doubled in the past four years, “from 14% in 2009 to 31% today”. That means  video-sharing sites like Google’s YouTube have been the driving the popularity of online adults who download, upload and watch videos.

Videos on YouTube are helping celebrities such as Ellen DeGeneres  on how to select programming of her show.  DeGeneres and her producers at Warner Bros. have been mining the Internet to benefit popularity by social research. Not only does social media analytic help determine programming, but by quantifying  the popularity of viewership the television producers can glean who are their target (age/sex) audience  and monetize the next generation of Ellen fans using the advertising revenue with YouTube.  Seems that Ellen will  continue dancing for several more seasons by mining the numbers on all her social platforms.

Ellen Degeneres’ celebrity selfie took down Twitter with 3.3 billion impressions during the 86th Academy Awards.

As popularity of mobile continues to grow 23% of adults who post videos online do so using a mobile app such as Vine & Instagram.

The increasing popularity of social networking sites and the proliferation of cell phones have helped spur the growing online video culture.

Not surprising, the difference of age varies the content consumption;  yet of the the adult recording and creating video content themselves (18%) when posting their own videos online (58%), users most commonly share mundane things such as friends, family doing funny things (56%) and events they attend (54%). [Pew research, Oct 2013]  This would seem to suggest an excellent growth opportunity for those markets to utilize mobile and mobile apps for marketing events.

Vlogging for Business

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Help engage your audience into your active sales cycle by speaking directly to them and make them a fan, not a customer.

Vlogging helps create a personal direct connection with your customers and creates a point person to identify thought leadership and expertise in your given field.

Your customers will develop a personal connection and will be able to relate and feel comfortable if there are any questions about the product or service.

Consider vlogging for quicker communication prior to an event.

Show the product or service, invite, and encourage others to share their thoughts and your content with their customers.

Some things to think about before you start a business vlog: What is your goal?  Who is your target audience? How is it best to reach them? How will you distribute the content and how will you measure success?

Speak directly and naturally to the camera and be your authentic-self! Creating a script and storyboard before the shoot is helpful to all involved.

 

Do you have a question? Feel free to contact me here.

VFMM Conference Project

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Krill Systems, Krill Days Events

KrillSystems.com,  Krill Days Events

Krill Systems decided to host a conference focusing on our vendor partners and invite all our current customers as well as potential customers. I was responsible for scheduling, producing and editing video invites that were embedded in the above eNewsletter.

Why Choose Video Shorts?

Videos have tripled in the last year with the average CTR for mobile video is rising from 3.73 percent in the fourth quarter of 2012 to 13.64 percent in the third quarter of 2013. And with more companies such as Vine and Instagram gaining millions of users and shares, brands account for 40% of the 1,000 most shared Instagram videos last month according to an Unruly report. The short form video has arrived and there are social platforms which love to share your event.

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Work

  • Event planner and event marketing including video interviews of all guest speakers.
  • Event coordinator role including budget planning,  conference room AV/food catering/guest check-ins/collateral of vendors.
  • Produced and edited the embedded videos (see below) for eNewsletter invites.
  • Pre-event, real-time social monitoring and post event follow up on all distribution platforms.
  • Monitoring channels.

Tools

  • Adobe suite: Photoshop, Illustrator, Fireworks.
  • WordPress
  • Google Analytics
  • Premiere

Promotional interview with vendor videos here.

Case Study: Strategic Research & Development Proposal for EPA

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Strategic Research & Business Practice

As the digital media revolution turns communication upside down, it also poses new challenges with how to strategically plan, propose, and assess the deployment of these new platforms. Our group client was the Environmental Protection Agency (EPA). We designed a solution to engage the general public about the effects of climate change. The goal was to reach specific population segments to help understand and engage them in conversation about the effects of climate change in their neighborhood. We created a social media plan surrounding an app which was developed for this project.

Here is the video which features the “Cirrus” app; a working prototype was developed for this project for the iPhone. By confronting a real-world communication challenge we used storytelling, social media and business methodologies to define and frame the “problem” presented by the client and used appropriate research tools for an effective strategy. This was our multimedia presentation for our client.

Maritime Leaders in the Pacific Northwest: Predictions for 2014

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I recently interviewed a few of the maritime leaders for Krill Systems asking their thoughts and predictions for the upcoming year (2014). We were able to interview David Moseley, Director of the Washington State Ferries, Ralph Duncan, VP Business Development for BMT Designers & Planners, Matt Nichols, CEO Nichols Bros. Boat Builders, Art Parker, Sales Manager for Kvichak Marine Industries, Trevor Machen of Radar Marine, and Grant Fosheim for Vigor Industries.

[Click to play “Maritime Leaders” video]

This video was also redistributed by Maritime Executive Magazine’s Facebook page, their twitter feed and Maritime Executive website (our shared demographic audience). It pays to create sharable content because even if the viewers aren’t clicking through to your website from the video it’s still impressions and our company name giving brand visibility, everyone wins.

Maritime Ex website demographics

Maritime Ex website demographics