Krill Systems decided to host a conference focusing on our vendor partners and invite all our current customers as well as potential customers. I was responsible for scheduling, producing and editing video invites that were embedded in the above eNewsletter.
Why Choose Video Shorts?
Videos have tripled in the last year with the average CTR for mobile video is rising from 3.73 percent in the fourth quarter of 2012 to 13.64 percent in the third quarter of 2013. And with more companies such as Vine and Instagram gaining millions of users and shares, brands account for 40% of the 1,000 most shared Instagram videos last month according to an Unruly report. The short form video has arrived and there are social platforms which love to share your event.
- Event planner and event marketing including video interviews of all guest speakers.
- Event coordinator role including budget planning, conference room AV/food catering/guest check-ins/collateral of vendors.
- Produced and edited the embedded videos (see below) for eNewsletter invites.
- Pre-event, real-time social monitoring and post event follow up on all distribution platforms.
- Monitoring channels.
- Adobe suite: Photoshop, Illustrator, Fireworks.
- Google Analytics
Promotional interview with vendor videos here.