Case Study: Strategic Research & Development Proposal for EPA

Strategic Research & Business Practice

As the digital media revolution turns communication upside down, it also poses new challenges with how to strategically plan, propose, and assess the deployment of these new platforms. Our group client was the Environmental Protection Agency (EPA). We designed a solution to engage the general public about the effects of climate change. The goal was to reach specific population segments to help understand and engage them in conversation about the effects of climate change in their neighborhood. We created a social media plan surrounding an app which was developed for this project.

Here is the video which features the “Cirrus” app; a working prototype was developed for this project for the iPhone. By confronting a real-world communication challenge we used storytelling, social media and business methodologies to define and frame the “problem” presented by the client and used appropriate research tools for an effective strategy. This was our multimedia presentation for our client.

A Dream Begins With A Business Plan

Due to the sensitive nature of start-ups and business plans, I am unable to share my business plan of a product that currently exists today, but I am proud that the product (and several versions) has been very successful.

As an entrepreneur with over ten years of experience, I understand your pressing needs and sense of urgency. I can help put your business plan and presentation together. Creating a plan that will not only help guide you in the right direction for a thoughtful execution but I can help with your presentation skills that can help you get funding.

Smart_Tug Business Plan