As videos being post online has become a fast growing trend, Pew research states that the number of users who upload or post videos online has doubled in the past four years, “from 14% in 2009 to 31% today”. That means video-sharing sites like Google’s YouTube have been the driving the popularity of online adults who download, upload and watch videos.
Videos on YouTube are helping celebrities such as Ellen DeGeneres on how to select programming of her show. DeGeneres and her producers at Warner Bros. have been mining the Internet to benefit popularity by social research. Not only does social media analytic help determine programming, but by quantifying the popularity of viewership the television producers can glean who are their target (age/sex) audience and monetize the next generation of Ellen fans using the advertising revenue with YouTube. Seems that Ellen will continue dancing for several more seasons by mining the numbers on all her social platforms.
As popularity of mobile continues to grow 23% of adults who post videos online do so using a mobile app such as Vine & Instagram.
Not surprising, the difference of age varies the content consumption; yet of the the adult recording and creating video content themselves (18%) when posting their own videos online (58%), users most commonly share mundane things such as friends, family doing funny things (56%) and events they attend (54%). [Pew research, Oct 2013] This would seem to suggest an excellent growth opportunity for those markets to utilize mobile and mobile apps for marketing events.
The increasing popularity of social networking sites and the proliferation of cell phones have helped spur the growing online video culture.