Websites are not online brochures, they should always be changing and evolving as your B2B market continues to shift. Listen to your sales team and allow them to guide your direction and work collaboratively. Let your website and microsites be your 24/7 representation of your company’s brand and culture.
Allow and trust your company’s culture to shine. Whether it be through text, images and video, the unique character of what makes your culture special is the reason why people will buy from you and not your competitors. Inbound content marketing has a distinct advantage by attracting prospective customers through online thought-leadership (You are expert in your industry, let it come out).
I create and mange several company websites and develop content (including PowerPoint presentations embedded with video, email newsletters including embedded interviews of vendors and thought leadership).
- Technical Skills: Wordpress, Photoshop, Illustrator, Fireworks
- Video Production and Editing: Adobe Premiere, Camtasia
From our graduate level gaming course (yes, you heard that right!) we created a practical idea of irradiating the awful accumulation of the dread email. Yes, our email game is sure to bring more anxiety if you don’t clean out your inbox regularly!
Research and Development Proposal Prepared by: Jeff Barr, Corey Murata & Lynne Watanabe (and my daughter drew the monster)
COM 569: Communication in Video Games and Virtual Worlds
We propose to develop an email client interface that uses layers of data visualization and game mechanics. The client will make it easier for the user to identify high priority email that needs to be addressed and make strategic decisions about how best to use their time to attend to email. Additionally, the game mechanic will provide immediate feedback and gratification to the user to encourage them to continue working on their email. Finally a social component will allow the user to share their success at ‘battling’ their inbox with their friends on social networks.