Telehealth: Is It A Fitness or Medical Wearable?

Our healthcare delivery is a rising concern in the United States as it affects everyone: our aging parents, your obese uncle or diabetic sister and even you.

Think about it — We are all aging with varying degrees of wellness. Some of our bodies age more gracefully than others, but as our bodies’ function declines our concern for mobility and living a life of continued independence become a priority. 80% of the elderly population have 2 or more chronic diseases and these are expensive yet treatable diseases that can be managed. Preventing the development of chronic conditions in the elderly could be the only way to improve life expectancy; perhaps new developments in the wearable sensor industry can address some of these issues by monitoring behaviors that might lead to diseases before health deteriorates.

Fortunately, with the rise of mobile technology, growing networks (Cloud platforms), and new computer technologies (Apps) we are seeing the mainstreaming of telemetry used as wearables today. The rise of smartphones with technologies such as 3G and 4G networks will further promote the adoption of mobile devices in most sectors, but with the most benefit, in the healthcare delivery system. The rise of telemedicine to monitor and manage chronic conditions can help reduce geographic barriers, cost of travel and time (from in-hospital to home consultations) and has the potential to offer seamless support and care to patients according to AlliedMarketResearch.

 

Infographic: Nearly 1 in 5 U.S. Adults Plan to Buy Wearable Tech  | Statista

According to Statista, 1 out of 5 adults in the U.S. plan to buy a wearable tech this year.

At CES 2014 last year, Scott Stein of CNET differentiated wearables into three categories: Notifiers, Trackers and Glasses.

We see many products which define the quantified-self movement — that which track our steps, monitor our heart rate and displays/share with our social networks — but what distinguishes a wearable as a medical device? This topic was this month’s discussion at the Activity Sensor & Personal Analytics Meet-Up held at Audience in Mountain View, CA. Gene Leybzon led the discussion and stated that medical wearables purpose is for diagnosis and treatment — and must pass a labyrinthine of regulatory and legal processes such as FDA and HIPAA. A fitness wearable does not have to pass the stringent regulatory tests and only needs to be informational and educational to the user. This user saturated market in fitness wearables (i.e. FitBit heart heart monitor, Nike FuelBand, Garmin & Polar speed tracker/pedometer, Spree body temperature tracker) may not be used for diagnostic purposes, but may be extremely helpful as it leads the path for medical wearables .

A guest speaker from Proteus discussed the future release of an ingestible sensor that would integrate with medication allowing physicians to monitor compliance from a remote location. This is important for patients with diseases of the central nervous system (including multiple sclerosis, Huntington’s, schizophrenia, Parkinson’s and Alzheimer’s), heart failure and possibly organ transplant patients. This innovation would track sustained patient compliance and provide assurance that medications are being taken in a timely manner for presiding physicians or caregivers and family loved ones.

We also looked at a product called AliveCor, a heart rate monitor that detects atrial fibrillation.

 

 

[Click the ‘i’ icon on the top left corner of each photo to learn more.]
 

 

The Overview of Content Strategy: How Do I Add VALUE

Before I begin any project we have to think about the specific audience you wish to appeal to and what value will this new information bring. I ask these questions to my clients because your customers are being bombarded by online messages constantly (though email, snail mail, television, social media platforms) and if the content is not useful, or is not relevant to their current needs then your message will be lost or even ignored.

When creating content marketing strategy consider the following:

  1. Who is your target audience? What position are the decision makers? Is it B2B or B2C?
  2. What do your customers/audience want? What are their needs in the near future?
  3. What are their goals?
  4. How can we help them? What information can we share to help them come up with a solution.

Once we answer these preliminary questions we can figure out how to add value to their business and focus the best medium to use. Many corporate companies have been using white papers and case studies as examples for their customers on their websites, but the growth of on demand video and mobile video views have been increasing and social platform viewing of videos (such as on Facebook pages) and YouTube channels have been giving SEO boosts to company websites. The strength of storytelling using video not only establishes the customer as a thought leader but it helps convey several intangible things such as the company culture, the attitude of the company crew & executives, and values. People skills will add warmth and familiarity to any potential customer or buyer of a product and service. When people buy a product, they buy a brand, a culture, a lifestyle and it’s that promise that you are offering to them that will be conveyed in video.

Here’s an example of a project which we created to help educate our customers about the installation process while also demonstrating who our customers are.

 

Video & Mobile Culture Is Here To Stay

As videos being post online has become a fast growing trend, Pew research states that the number of users who upload or post videos online has doubled in the past four years, “from 14% in 2009 to 31% today”. That means  video-sharing sites like Google’s YouTube have been the driving the popularity of online adults who download, upload and watch videos.

Videos on YouTube are helping celebrities such as Ellen DeGeneres  on how to select programming of her show.  DeGeneres and her producers at Warner Bros. have been mining the Internet to benefit popularity by social research. Not only does social media analytic help determine programming, but by quantifying  the popularity of viewership the television producers can glean who are their target (age/sex) audience  and monetize the next generation of Ellen fans using the advertising revenue with YouTube.  Seems that Ellen will  continue dancing for several more seasons by mining the numbers on all her social platforms.

Ellen Degeneres’ celebrity selfie took down Twitter with 3.3 billion impressions during the 86th Academy Awards.

As popularity of mobile continues to grow 23% of adults who post videos online do so using a mobile app such as Vine & Instagram.

The increasing popularity of social networking sites and the proliferation of cell phones have helped spur the growing online video culture.

Not surprising, the difference of age varies the content consumption;  yet of the the adult recording and creating video content themselves (18%) when posting their own videos online (58%), users most commonly share mundane things such as friends, family doing funny things (56%) and events they attend (54%). [Pew research, Oct 2013This would seem to suggest an excellent growth opportunity for those markets to utilize mobile and mobile apps for marketing events.

Vlogging for Business

Help engage your audience into your active sales cycle by speaking directly to them and make them a fan, not a customer.

Vlogging helps create a personal direct connection with your customers and creates a point person to identify thought leadership and expertise in your given field.

Your customers will develop a personal connection and will be able to relate and feel comfortable if there are any questions about the product or service.

Consider vlogging for quicker communication prior to an event.

Show the product or service, invite, and encourage others to share their thoughts and your content with their customers.

Some things to think about before you start a business vlog: What is your goal?  Who is your target audience? How is it best to reach them? How will you distribute the content and how will you measure success?

Speak directly and naturally to the camera and be your authentic-self! Creating a script and storyboard the shot is helpful to all involved in the shoot.

 

Do you have a question? Feel free to contact me here.

VFMM Conference Project

Krill Systems, Krill Days Events

KrillSystems.com,  Krill Days Events

Krill Systems decided to host a conference focusing on our vendor partners and invite all our current customers as well as potential customers. I was responsible for scheduling, producing and editing video invites that were embedded in the above eNewsletter.

Why Choose Video Shorts?

Videos have tripled in the last year with the average CTR for mobile video is rising from 3.73 percent in the fourth quarter of 2012 to 13.64 percent in the third quarter of 2013. And with more companies such as Vine and Instagram gaining millions of users and shares, brands account for 40% of the 1,000 most shared Instagram videos last month according to an Unruly report. The short form video has arrived and there are social platforms which love to share your event.

video-short

Work

  • Event planner and event marketing including video interviews of all guest speakers.
  • Event coordinator role including budget planning,  conference room AV/food catering/guest check-ins/collateral of vendors.
  • Produced and edited the embedded videos (see below) for eNewsletter invites.
  • Pre-event, real-time social monitoring and post event follow up on all distribution platforms.
  • Monitoring channels.

Tools

  • Adobe suite: Photoshop, Illustrator, Fireworks.
  • WordPress
  • Google Analytics
  • Premiere

Promotional interview with vendor videos here.

Case Study: Strategic Research & Development Proposal for EPA

Strategic Research & Business Practice

As the digital media revolution turns communication upside down, it also poses new challenges with how to strategically plan, propose, and assess the deployment of these new platforms. Our group client was the Environmental Protection Agency (EPA). We designed a solution to engage the general public about the effects of climate change. The goal was to reach specific population segments to help understand and engage them in conversation about the effects of climate change in their neighborhood. We created a social media plan surrounding an app which was developed for this project.


The USCG Aircrew 6574 performed their sea & air helicopter rescue on “Sponge Bob” at the Seattle Maritime Festival/


The 14th Annual Celebrity Chowder Cook-Off took place on May 10th at the World Trade Center Holland American Dining Room. Jim Dever (KING TV’s Evening Magazine), Rachel Belle (97.3 KIRO FM), Ann Peavey (@SeattleMaven/Seattle Convention and Visitors Bureau), Mark Knudsen (SSA Marine/Seattle Maritime Festival Chairman) and Marc Warner (Legros Buchanan & Paul/President of Seattle Propeller Club) were the judges of the participating waterfront restaurants.


A narrative recap of the tugboats on parade at the Seattle Maritime Festival, May 14, along the downtown Seattle Waterfront. Tugboats included in this video: Andrew Foss, Triton and Crowley.

Watch more Seattle Maritime Fest videos on the Seattle Propeller Club YouTube Channel

Here are my photos from the event.

Choose the media, find relevance and achieve timeliness

I created this video to help promote my son’s high school band. This video is featured in the Kitsap Sun and Inside Bainbridge and other social networks which is greatly appreciated. Thank you to my Twitter followers and G+ friends who re-posted.

Why did I choose to focus on video content? Obviously it’s for the shareability factor but there’s more to it. For this event my focus was the music. This annual holiday event features the Argosy cruise boat parade. In near freezing temperatures there were only a handful of brave souls to view the festivities at the Bainbridge marina. Timing of the video post matters greatly; since audiences have short attention spans, videos not only should be kept short, but they also need to be published near the time of the event. Audiences will forget or lose interest to search so it is important not too wait too long to distribute. It’s a fine balance between taking your time editing towards perfection vs. good enough and being the first one out.

Day of Caring with Hepatitis Education Project

This year I proudly represented Krill Systems and participated with NPowerNW & the United Way of King County to offer Social Media Coaching; It was just one of the projects available during the combined September 16 “Day of Caring” event. I was one of 25 recruited social media “mavens” (cough, cough) to volunteer as coach for 25 non-profit organizations that need help taking their social media practices to the next level. It was great to team up with Maureen Oscadal, Program Director of Hepatitis Education Project of Seattle. Here’s a little video which we created while we shared the day!

The party music was thumping at the United Way’s After Party in Seattle.

Microsoft gave generous matching gifts and there were over 120 companies volunteering at different non-profits across Seattle. Volunteer activities ranged from setting up computer networks, painting, weeding, and assembling furniture. One guy I spoke with told me his job was to pour kitty litter in buckets of old used paint! He said it wasn’t so bad. The after party attendees entered drawings for terrific prizes such as free smartphones and a cruise from Holland America!

Everyone I spoke to at the after party was very happy to share the day with the greater community. There was synergy between all the  ‘happy shiny people’ around the room as everyone recounted their stories of the day (and drinking a brew or two while noshing on some treats).  It feels good to exchange and share new experiences. The simple act of caring for one another is so powerful. Let’s do this again next year!

Here’s the United Way of King County’s photostream

PAX Goes Prime Time!

My family and I are still beaming from our first PAX (Penny Arcade Expo), Seattle’s gaming convention featuring games for console, computer and table top games. For three action packed days reaching 70,000 attendees, it was the largest PAX ever and one of the biggest gaming cons in the world!
LAN FEST

With attendees literally spent hours lining up trying to get into the Seattle Convention Center, then lining up again to play the newest beta launches of the biggest blockbuster games (while receiving plenty of terrific swag so you’ll remember to buy the game later!) it seems fairly obvious that the gaming industry is growing.

As you could imagine, as in any entertainment convention, there were plenty of cosplayers (fans dressed in amazing detailed costumes as their favorite game character); hardware vendors, so you can decide what components to put in your next gaming computer; multiple gaming tournaments and indie game developers to talk about their latest releases. It was an all out two-way geek-fest where fans get to share their giddy appreciation for the games as well as the game producers chatting up the end-users and learning what they think of their product. The passion from both attendees and exhibitors was electric.

I wondered after speaking with the Christopher Erhardt, director of AIE (Academy of Interactive Entertainment) could this huge gaming community be an anomaly since, after all, we do live in Seattle where there are at least 150 game companies? Perhaps, but lets look at the facts. The gaming industry is growing leaps and bounds, in fact, three quarters of all U.S. families play games and 72% of those play computer or video games according to the Entertainment Software Association (ESA). Here are some surprising stats: Consumers spent $25.1 billion on video games and peripheries in 2010 and the average age of the most frequent game purchaser is 41 years old (Surprised?). 76% of all games sold in 2010 were rated “E” for Everyone, “T” for Teen, or “E10+” for Everyone 10+ (It’s family affair, just like ours, we’re the prime demographic!)

“Entertainment software is now one of the fastest growing industries in the U.S. economy. And video games are driving technological and societal advancements that serve gamers and non-gamers alike. From education, to health, to business, the computer and video game industry is helping Americans lead healthier, happier and more productive lives.”

Firefall

In my opinion, Firefall had the most impressive exhibit with plenty of big screens for visual stimuli and dry ice extending the experience of demo play. Firefall also has a pretty clever social media campaign featuring ‘Daily Missions’ involving pictures and videos to be taken in front of specific locations then uploading to your social networks (Twitter/Facebook). Don’t have a smartphone…meh, you’re out of luck! (I guess they figured their demographic as a heavy smartphone user and judging by the laggy to non-existent ATT 3G service at the convention center on the first day, they’re right!)

Ubisoft launched Assassin’s Creed Revelations, their fourth installment of the epic historical third-person action video game; The plot and the artwork of the game is striking as it takes place in Ottoman Constantinople in 1511 AD. The story integrates real historical figures and geographic locations with a Sci-fi twist.

Assassins-Creed

Assassins Creed 2 Facebook fan photos

 

The PAX Prime ’11 fans were lining up to take photos on their ‘green screen’ booth so that you could see yourself with the Assassin’s Creed background. They gave me a card to visit their Facebook fan page. Several PAX Prime exhibitors required folks to register either on Facebook or Twitter before entering a drawing or participating in a game. I’ve never been to a conference like that before, but its smart, guaranteeing fans new updates while increasing their fan base and monitoring their engagement.

Despite all the “smoke and mirror” of these bigger funded top brand games, I’m drawn to the innovators, the developers of indie games. PAX Prime seems committed to exposing gamers to fresh ideas and in an effort to attract exposure for certain indie games, PAX allocated 10 free booth spaces . These indie game developers often don’t have the funds to promote their hard work but are fueled with passion and interest. They want to change the world with their storytelling and drive interest by creating a perfect game.

Matt Gilgenbach’s exhibitor persona, with his yellow miner hat, sticks out from the hungry indie game crowd. As co-founder of 24 Caret Games, he has developed an interesting story where the game must be played, in reverse, in order to save the space time continuum. His team has created a stunning and engaging visual game called “Retro/Grade” (soon to come out on Playstation 3). We are excited that there’s a game that involves musicality (to the extent that we can use our guitar controller!). Now with Activision’s Guitar Hero no longer being manufactured at least there’s something new I can do with our guitars besides gather dust!

PAX Prime 11 interview with multi-talented creator of Universe Sandbox, Dan Dixon, tells us how he started this project and what makes his video game so unique.

Universe Sandbox is an interactive space simulator for Windows based PCs. It’s a powerful gravity simulator and an open ended game where the user can manipulate stars, entire galaxies and change variables for to see vivid graphic animation. As a parent & former home-schooler, I think this is an great way for families to satisfy their curiosity about astronomy combining different “what if” scenarios. You can buy it here for $10.


Ryan Maclean, founder of DrinkBox Studios talks about their new followup game to About a Blob, entitled Tales from Space: Mutant Blobs Attack during PAX Prime 2011. (Platform: PlayStation Vita) Check out their site: www.mutantblobsattack.com

The blob grows as he devours through each level! Younger kids will love it, and it just reminds me how a big bolus of food will track down an esophagus during digestion! (ok, so it’s not a biology game, but it can easily be conceived as one!). Nice job guys, great to meet you at PAX Prime! Here’s the trailer, its a lot of fun!


The G155 is what Gaems is calling a “Personal Gaming Environment”. It caught my eye because it’s a lot like a Pelican Case but specifically designed for portability for gaming consoles. As earlier mentioned, three quarters of U.S. households play some type of computer game and this demographic includes not only the mobile young adults ready to go off to college, but adults well into their careers who travel for business. Disposable income or a necessity for the gamer, who’s to say the value of the ‘Personal Gaming Environment’, all I know is that when we travel for any length of time, my teenage kid packs his Playstation in a floppy gym bag where equipment can get damaged.