Mind Fit at Chateau Cupertino

mindfitI am hosting a six-part series based on Home Care Assistance’s Cognitive Therapeutic Method called Mind Fit at the independent living community of Chateau Cupertino. Just like the body, the brain can show signs of aging over time and with each session we stimulate different areas of the brain with fun group activities.

If your community is interested in hosting Mind Fit, feel free to contact me to schedule a consultation to learn more about Cognitive Therapeutics and Mind Fit, a science-based cognitive stimulation program for independent and assisted living communities.

www.cognitivetherapeutics.com

 

 

Social Lights 4 Change Presentation on Medi-Cal Planning

Last night I represented Home Care Assistance as we co-sponsored this talk featuring Attorney Roy Litherland: “Medi-Cal Planning – How to Help Your Clients Protect Their Wealth from RoyCatastrophic Nursing Home Costs.” It was an eye opening and sober discussion despite the wine and food we served for this event! We will be putting on more edutainment networking events with Social Lights 4 Change & other communities so stay tuned! (Feel free to DM me for information on this topic, remember it’s what you know that will help you and your loved ones.)

https://www.eventbrite.com/e/social-lights-4-change-an-evening-soiree-spring-2016-tickets-24685787856

So you wanna #LeanIn and be a board member, ladies? Good. Here’s the scoop!

On the topic of increasing diversity in the work place, let’s consider several points on the subject of gender diversity on the board of corporations (private/public).

  • Companies perform better: Companies that have women on their boards performed better than an all-male board, suggesting that mixing genders may temper risky investment moves and increase return on equity. – Bloomberg 2012
  • Companies behave better: Companies that invest in gender diversity at high levels are less likely to fall prey to fraud, corruption, and other scandalous episodes. – ThinkProgress 2014

Should quotas be mandated in the U.S. private boards as they are in other countries?

There seems to be the trend as we see the European Commission considering to impose quotas across the EU (Norway introduced a 40% quota, Germany is 30%, and in Southeast Asia, Malaysia is 30% female directors).

#ExecFocusCircle March 19

#ExecFocusCircle grp discussed Women on Boards of Directors with speaker Katarina Bonde on the legalities, the expectations and why more women need to #LeanIn #WomenLead #Entrepreneurs

 

Thank you to Petere Miner of MinerConnection for inviting me to join the #ExecFocusCircle #LeanIn grp.

Last night’s topic: Women on Boards of Directors.  Katarina Bonde was our speaker for the evening. Katarina pitched her startup, Glides, to the Forum of Women of Entrepreneurs, and has since founded several tech companies and has served on 15 Boards.  She also owns West Wines in Healdsburg.

Questions asked:

  • Did you find the Boards or did they find you?
  • How did you determine which Boards to serve on?
  • What is the typical remuneration for a role on a Board?
  • What are the educational requirements for being on the Board and what are the liabilities?

 

 

Wendy Wallbridge on a mission to re- pave the road to success for women.

Online digital thought leadership comes in many forms to express one’s area of expertise, but it works best when one connects online as well as a HIRL (Hang-Out In Real Life).

A good friend recommended that I attend Wendy Wallbridge‘s book launch for the book titled “Spiraling Upward”.  On a personal note: I’ve been going through several transitions in my life lately, and in truth, often not feeling good about myself which has lead me to deeper exploratory questions of how I want to redefine my professional and personal life. As Wendy spoke of her own personal struggles of health and not aligning her work with her personal values it made me think of Brené Brown’s talk on the power of vulnerability and how real and significant it is bring these (otherwise known as) feminine traits to light.

The “Spiraling Upward” Mini-workshop and book launch party was held March 12, 2015 at the Oshman Family JCC in Palo Alto. I’m really looking forward to sitting down and absorbing this book and working through the exercises. Below is her TEDx Talk on the topic #SpiralUp!

Wendy Wallbridge's new book, Spiraling Upward

Ready for @WendyWallbridge’s #SpiralingUpward: The 5 Co-Creative Powers For Women on the Rise. #womenLead #IAmEnough Work => Love

For women, our own road map to whole-hearted success, is rarely straight and narrow. We women are at a turning point and are ready to birth something new. We want to lead lives that make a difference and that are fulfilled. For many of us that means becoming an entrepreneur of our own life so that it becomes more authentic, meaningful and expansive.

Women are particularly well suited for re-invention. It’s no accident that our bodies are designed to create… Strengths like collaboration, empathy, humility, flexibility, compassion and connectivity are a new competitive advantage.

But the paradox is that after study after study that show greater employment and educational opportunities correspond to decreases of  overall life happiness for women compared to men.

 

 

Tech Eye Wear for Fashion, Sport and Future Integration

Google Creating Scarcity:

Today (April 15; Tax Day!) a limited number of Google’s smart glasses will be available for purchase but only for U.S. residents. That’s right, only today you can buy these lovely stylish glasses for a mere $1,500. and you don’t have to be one of Google’s chosen few in their ‘Explorer Program‘.

Google Glass

Google Glass. Fashion + Function.

On a humorous note, nothing says elitism more than these White Men Wearing Google Glass  as a Tumblr response to all the early adopters and made it as 45 Best Tumblr 2013. You see, previous purchasers of the Google Glasses had to have been referred by friends to purchase the glasses, and they tended to be developers and social media influencers. Google is aware of it’s “Glasshole” reputation of users who are misusing or not displaying social etiquette and have come up with their own guideline. I personally enjoyed reading Scott Biddle of ValleyWag humorous ‘Do’s & Don’t’ list for Glass Explorers that helps us poor souls from becoming  alienating socialpaths!

 

Will Samsung Differentiate Into the Sports Market?

Samsung's Heads-up Display

Samsung’s Heads-up Display

 

More manufacturers are entering the wearable market which helps propel the quantified-self movement where all one’s personal self-tracking data is stored and displayed for analysis.  Samsung has entered the heads-up display eye wear market along with their smart watches. It wouldn’t be surprising if (soon) the Samsung watches had microsensors on the back to collect heart rate / pulse and have that data displayed  on their glasses & watches or any other mobile device.  These patent eyewear images are described as having ear pieces for listening to music, but may also display auditory alerts while  exercising (perfect for adopting use with exercise apps such as RunKeeper).

The Cardo BK-1 headset is an excellent product

The Cardo BK-1 headset is an excellent product

I love the idea of having an ear piece to assist with situational awareness. As a road cyclist I constantly worry about safety; communicating the hazards on the road while riding with others is a very important part of cycling. Cyclists have developed hand signals to demonstrate potholes on broken asphalt, road barriers, open car doors and other potential hazards but also when riding as a group we will alert riders behind us of our actions (if we are slowing or stopping). The Cardo BK-1 headset isn’t part of my eye wear, it attaches to my helmet, but I can understand the great value Google Glass and Samsung sport glasses would have if they integrate an intercom unit to their ear piece. It seems, at least for now, the above wearables are going after a different market, but I enjoy the interception between fashion, sport and utility of a product. The function of the product must be comfortable and practical, but also have a decent price point in order for me to get excited and for mass market appeal.

 

 

VFMM Conference Project

Krill Systems, Krill Days Events

KrillSystems.com,  Krill Days Events

Krill Systems decided to host a conference focusing on our vendor partners and invite all our current customers as well as potential customers. I was responsible for scheduling, producing and editing video invites that were embedded in the above eNewsletter.

Why Choose Video Shorts?

Videos have tripled in the last year with the average CTR for mobile video is rising from 3.73 percent in the fourth quarter of 2012 to 13.64 percent in the third quarter of 2013. And with more companies such as Vine and Instagram gaining millions of users and shares, brands account for 40% of the 1,000 most shared Instagram videos last month according to an Unruly report. The short form video has arrived and there are social platforms which love to share your event.

video-short

Work

  • Event planner and event marketing including video interviews of all guest speakers.
  • Event coordinator role including budget planning,  conference room AV/food catering/guest check-ins/collateral of vendors.
  • Produced and edited the embedded videos (see below) for eNewsletter invites.
  • Pre-event, real-time social monitoring and post event follow up on all distribution platforms.
  • Monitoring channels.

Tools

  • Adobe suite: Photoshop, Illustrator, Fireworks.
  • WordPress
  • Google Analytics
  • Premiere

Promotional interview with vendor videos here.

Social Media Workshops

Over the past ten years I have leveraged my graduate degree in digital media I have advised many organizations and individuals with their social media strategy. I enjoy volunteering and have helped many non-profits over the years.

  • Situation: The executives on the Board were very apprehensive with social media  and the club’s use of having a digital online presence. They understood that they needed a way to disseminate information to their members yet they wanted to retain control. Many club members’ reason for joining was to network and to discuss industry news but there were no opportunities beyond the club’s monthly onsite luncheons and discussions were time limited.
  • Solution: I recommended LinkedIn as their platform for communications.  I established and managed a private club LinkedIn group and taught the board members the importance of having a profile. The club’s website was used for general information and blog for current events but the private LinkedIn group was only for club members where anyone could bring up discussions without non-members prying eyes. Below one of the presentations which I gave to the Board.

  • Result: It was the beginning of a new era for the maritime members to create a new profile! Using a laptop I demonstrated to them, step-by-step, with instructions on how to create a new member profile. They were grateful and then could participate and freely network within a closed/private platform yet still be open to have new contacts.

Intro to Racing (Part 2)

Meet the Teams ride and Intro to Women’s Racing ended last Sunday. What a blast and inspiration to meet so many women who enjoy riding and having fun on the bike. This is a photo with Gina Kavesh, Team BikeSale.com, as she explains the formation of a double pace line. Team Group Health assists in the demonstration at the Leschi parking lot across the street from Starbucks. Great time & a beautiful counter clockwise ride on the south end of Lake Washington & Mercer Island.

The double paceline formation

The double paceline formation

 

Introduction to Racing

Bicycling is experiencing a growth in the United States but probably not in the demographic which you’d expect! According to a recent article in The Economist the total numbers of annual bike trips, between 1977 and 2009, more than tripled and more cities want to be known as cycle-friendly communities (IE: Washington, DC, Boulder, CO, Portland, OR) but surprisingly all growth in cycling has come from men between the ages of 25 to 64. Doesn’t this seem surprising? Where are the ladies and children? And there’s even a smaller pool of women in racing. Have you ever wondered why there is no Tour de France for women? It may have something to do with lack of cultivation in the women’s field. I’ve been an active member of the Cascade Bike Club and enjoy the many Free Daily Rides (If you live in the Greater Seattle Area I would strongly recommend you try a ride, it’s a lot of fun and an easy way to make new friends and tour Seattle). Unfortunately there’s not a whole lot of options for women who seek more advance training for bike handling and speed training. I had to look else where.

Gina KaveshI was fortunate enough to find Gina Kavesh, a women’s cycling veteran who promotes women’s racing and held three day Intro to Racing rides this fall. I had the chance to attend two Sundays and learned how it feels to ride in a double pace line and cruise quickly as a pack. It felt exhilarating and a bit dangerous but after the second Sunday riding with these ladies I knew this was the direction for my growth as a cyclist.