On the topic of increasing diversity in the work place, let’s consider several points on the subject of gender diversity on the board of corporations (private/public).
Companies perform better: Companies that have women on their boards performed better than an all-male board, suggesting that mixing genders may temper risky investment moves and increase return on equity. – Bloomberg 2012
Companies behave better: Companies that invest in gender diversity at high levels are less likely to fall prey to fraud, corruption, and other scandalous episodes. – ThinkProgress 2014
Should quotas be mandated in the U.S. private boards as they are in other countries?
There seems to be the trend as we see the European Commission considering to impose quotas across the EU (Norway introduced a 40% quota, Germany is 30%, and in Southeast Asia, Malaysia is 30% female directors).
#ExecFocusCircle grp discussed Women on Boards of Directors with speaker Katarina Bonde on the legalities, the expectations and why more women need to #LeanIn #WomenLead #Entrepreneurs
Last night’s topic: Women on Boards of Directors. Katarina Bonde was our speaker for the evening. Katarina pitched her startup, Glides, to the Forum of Women of Entrepreneurs, and has since founded several tech companies and has served on 15 Boards. She also owns West Wines in Healdsburg.
Did you find the Boards or did they find you?
How did you determine which Boards to serve on?
What is the typical remuneration for a role on a Board?
What are the educational requirements for being on the Board and what are the liabilities?
I often meet business leaders who are, more frequent than not, skeptical or weary of digital online media. They tell me their reason for not wanting to start a blog, a LinkedIn profile or a Twitter account; Why would they start one and why engage in forums or LinkedIn groups? In truth it seems more frequent than not they just don’t understand the purpose of having any web presence.
According to Denise Brosseau
Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success.
There are many reasons why it’s important to become a thought leader. A really good start is her book titled: “How To Be A Thought Leader“.
Here’s a brief video I created for the SV Forum Tech Women when we hosted at our event
Help engage your audience into your active sales cycle by speaking directly to them and make them a fan, not a customer.
Vlogging helps create a personal direct connection with your customers and creates a point person to identify thought leadership and expertise in your given field.
Your customers will develop a personal connection and will be able to relate and feel comfortable if there are any questions about the product or service.
Consider vlogging for quicker communication prior to an event.
Show the product or service, invite, and encourage others to share their thoughts and your content with their customers.
Some things to think about before you start a business vlog: What is your goal? Who is your target audience? How is it best to reach them? How will you distribute the content and how will you measure success?
Speak directly and naturally to the camera and be your authentic-self! Creating a script and storyboard before the shoot is helpful to all involved.
Do you have a question? Feel free to contact me here.
Krill Systems decided to host a conference focusing on our vendor partners and invite all our current customers as well as potential customers. I was responsible for scheduling, producing and editing video invites that were embedded in the above eNewsletter.
Why Choose Video Shorts?
Videos have tripled in the last year with the average CTR for mobile video is rising from 3.73 percent in the fourth quarter of 2012 to 13.64 percent in the third quarter of 2013. And with more companies such as Vine and Instagram gaining millions of users and shares, brands account for 40% of the 1,000 most shared Instagram videos last month according to an Unruly report. The short form video has arrived and there are social platforms which love to share your event.
Event planner and event marketing including video interviews of all guest speakers.
Event coordinator role including budget planning, conference room AV/food catering/guest check-ins/collateral of vendors.
Produced and edited the embedded videos (see below) for eNewsletter invites.
Pre-event, real-time social monitoring and post event follow up on all distribution platforms.