I often meet business leaders who are, more frequent than not, skeptical or weary of digital online media. They tell me their reason for not wanting to start a blog, a LinkedIn profile or a Twitter account; Why would they start one and why engage in forums or LinkedIn groups? In truth it seems more frequent than not they just don’t understand the purpose of having any web presence.
According to Denise Brosseau
Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success.
There are many reasons why it’s important to become a thought leader. A really good start is her book titled: “How To Be A Thought Leader“.
Here’s a brief video I created for the SV Forum Tech Women when we hosted at our event