A Dream Begins With A Business Plan

Due to the sensitive nature of start-ups and business plans, I am unable to share my business plan of a product that currently exists today, but I am proud that the product (and several versions) has been very successful.

As an entrepreneur with over ten years of experience, I understand your pressing needs and sense of urgency. I can help put your business plan and presentation together. Creating a plan that will not only help guide you in the right direction for a thoughtful execution but I can help with your presentation skills that can help you get funding.

Smart_Tug Business Plan

 

smarttug2

Leaders in the Maritime Industry

Gael-TarletonAndrew-Bennett

This is a short video I created for my class, Leadership in the Digital Age: Establishing Authenticity through Story (Crofts). “Leadership skills are not just traits you are born with, but competencies you learn and refine throughout your life. Today, with office structures flattening and transparency at a premium, authentic leadership is critical for success in the digital age.”

In this video I interviewed two leaders in the maritime industry and ask how they’ve overcome fear of risk taking, self-doubt & how to avoid burnout.

Seattle MaritimeFest Vignettes

The Downtown Seattle Waterfront is the place to be for the annual Seattle Maritime Festival, sponsored by Seattle Propeller Club with support from the Port of Seattle. This year’s 2011 festival celebrated the Centennial of the Port of Seattle. Demonstrations of Seattle’s workboats is important for public relations in understanding what the maritime community does for Seattle commerce. Without capturing the event (via video production and images) the celebration would cease after the show. Social media strategies were set in place to disperse content as quickly as possible and archiving content is essential.

Here are a few Seattle Maritime Fest video vignettes during the week events which I produced and edited for the Seattle Propeller Club. A few of the videos were redistributed for circulation by the media and were well received by the maritime community.


The USCG Aircrew 6574 performed their sea & air helicopter rescue on “Sponge Bob” at the Seattle Maritime Festival/

The 14th Annual Celebrity Chowder Cook-Off took place on May 10th at the World Trade Center Holland American Dining Room. Jim Dever (KING TV’s Evening Magazine), Rachel Belle (97.3 KIRO FM), Ann Peavey (@SeattleMaven/Seattle Convention and Visitors Bureau), Mark Knudsen (SSA Marine/Seattle Maritime Festival Chairman) and Marc Warner (Legros Buchanan & Paul/President of Seattle Propeller Club) were the judges of the participating waterfront restaurants.


A narrative recap of the tugboats on parade at the Seattle Maritime Festival, May 14, along the downtown Seattle Waterfront. Tugboats included in this video: Andrew Foss, Triton and Crowley.

Watch more Seattle Maritime Fest videos on the Seattle Propeller Club YouTube Channel

Here are my photos from the event.

Choose the media, find relevance and achieve timeliness

I created this video to help promote my son’s high school band. This video is featured in the Kitsap Sun and Inside Bainbridge and other social networks which is greatly appreciated. Thank you to my Twitter followers and G+ friends who re-posted.

Why did I choose to focus on video content? Obviously it’s for the shareability factor but there’s more to it. For this event my focus was the music. This annual holiday event features the Argosy cruise boat parade. In near freezing temperatures there were only a handful of brave souls to view the festivities at the Bainbridge marina. Timing of the video post matters greatly; since audiences have short attention spans, videos not only should be kept short, but they also need to be published near the time of the event. Audiences will forget or lose interest to search so it is important not too wait too long to distribute. It’s a fine balance between taking your time editing towards perfection vs. good enough and being the first one out.

Day of Caring with Hepatitis Education Project

This year I proudly represented Krill Systems and participated with NPowerNW & the United Way of King County to offer Social Media Coaching; It was just one of the projects available during the combined September 16 “Day of Caring” event. I was one of 25 recruited social media “mavens” (cough, cough) to volunteer as coach for 25 non-profit organizations that need help taking their social media practices to the next level. It was great to team up with Maureen Oscadal, Program Director of Hepatitis Education Project of Seattle. Here’s a little video which we created while we shared the day!

The party music was thumping at the United Way’s After Party in Seattle.

Microsoft gave generous matching gifts and there were over 120 companies volunteering at different non-profits across Seattle. Volunteer activities ranged from setting up computer networks, painting, weeding, and assembling furniture. One guy I spoke with told me his job was to pour kitty litter in buckets of old used paint! He said it wasn’t so bad. The after party attendees entered drawings for terrific prizes such as free smartphones and a cruise from Holland America!

Everyone I spoke to at the after party was very happy to share the day with the greater community. There was synergy between all the  ‘happy shiny people’ around the room as everyone recounted their stories of the day (and drinking a brew or two while noshing on some treats).  It feels good to exchange and share new experiences. The simple act of caring for one another is so powerful. Let’s do this again next year!

Here’s the United Way of King County’s photostream

PAX Goes Prime Time!

My family and I are still beaming from our first PAX (Penny Arcade Expo), Seattle’s gaming convention featuring games for console, computer and table top games. For three action packed days reaching 70,000 attendees, it was the largest PAX ever and one of the biggest gaming cons in the world!
LAN FEST

With attendees literally spent hours lining up trying to get into the Seattle Convention Center, then lining up again to play the newest beta launches of the biggest blockbuster games (while receiving plenty of terrific swag so you’ll remember to buy the game later!) it seems fairly obvious that the gaming industry is growing.

As you could imagine, as in any entertainment convention, there were plenty of cosplayers (fans dressed in amazing detailed costumes as their favorite game character); hardware vendors, so you can decide what components to put in your next gaming computer; multiple gaming tournaments and indie game developers to talk about their latest releases. It was an all out two-way geek-fest where fans get to share their giddy appreciation for the games as well as the game producers chatting up the end-users and learning what they think of their product. The passion from both attendees and exhibitors was electric.

I wondered after speaking with the Christopher Erhardt, director of AIE (Academy of Interactive Entertainment) could this huge gaming community be an anomaly since, after all, we do live in Seattle where there are at least 150 game companies? Perhaps, but lets look at the facts. The gaming industry is growing leaps and bounds, in fact, three quarters of all U.S. families play games and 72% of those play computer or video games according to the Entertainment Software Association (ESA). Here are some surprising stats: Consumers spent $25.1 billion on video games and peripheries in 2010 and the average age of the most frequent game purchaser is 41 years old (Surprised?). 76% of all games sold in 2010 were rated “E” for Everyone, “T” for Teen, or “E10+” for Everyone 10+ (It’s family affair, just like ours, we’re the prime demographic!)

“Entertainment software is now one of the fastest growing industries in the U.S. economy. And video games are driving technological and societal advancements that serve gamers and non-gamers alike. From education, to health, to business, the computer and video game industry is helping Americans lead healthier, happier and more productive lives.”

Firefall

In my opinion, Firefall had the most impressive exhibit with plenty of big screens for visual stimuli and dry ice extending the experience of demo play. Firefall also has a pretty clever social media campaign featuring ‘Daily Missions’ involving pictures and videos to be taken in front of specific locations then uploading to your social networks (Twitter/Facebook). Don’t have a smartphone…meh, you’re out of luck! (I guess they figured their demographic as a heavy smartphone user and judging by the laggy to non-existent ATT 3G service at the convention center on the first day, they’re right!)

Ubisoft launched Assassin’s Creed Revelations, their fourth installment of the epic historical third-person action video game; The plot and the artwork of the game is striking as it takes place in Ottoman Constantinople in 1511 AD. The story integrates real historical figures and geographic locations with a Sci-fi twist.

Assassins-Creed

Assassins Creed 2 Facebook fan photos

 

The PAX Prime ’11 fans were lining up to take photos on their ‘green screen’ booth so that you could see yourself with the Assassin’s Creed background. They gave me a card to visit their Facebook fan page. Several PAX Prime exhibitors required folks to register either on Facebook or Twitter before entering a drawing or participating in a game. I’ve never been to a conference like that before, but its smart, guaranteeing fans new updates while increasing their fan base and monitoring their engagement.

Despite all the “smoke and mirror” of these bigger funded top brand games, I’m drawn to the innovators, the developers of indie games. PAX Prime seems committed to exposing gamers to fresh ideas and in an effort to attract exposure for certain indie games, PAX allocated 10 free booth spaces . These indie game developers often don’t have the funds to promote their hard work but are fueled with passion and interest. They want to change the world with their storytelling and drive interest by creating a perfect game.

Matt Gilgenbach’s exhibitor persona, with his yellow miner hat, sticks out from the hungry indie game crowd. As co-founder of 24 Caret Games, he has developed an interesting story where the game must be played, in reverse, in order to save the space time continuum. His team has created a stunning and engaging visual game called “Retro/Grade” (soon to come out on Playstation 3). We are excited that there’s a game that involves musicality (to the extent that we can use our guitar controller!). Now with Activision’s Guitar Hero no longer being manufactured at least there’s something new I can do with our guitars besides gather dust!

PAX Prime 11 interview with multi-talented creator of Universe Sandbox, Dan Dixon, tells us how he started this project and what makes his video game so unique.

Universe Sandbox is an interactive space simulator for Windows based PCs. It’s a powerful gravity simulator and an open ended game where the user can manipulate stars, entire galaxies and change variables for to see vivid graphic animation. As a parent & former home-schooler, I think this is an great way for families to satisfy their curiosity about astronomy combining different “what if” scenarios. You can buy it here for $10.


Ryan Maclean, founder of DrinkBox Studios talks about their new followup game to About a Blob, entitled Tales from Space: Mutant Blobs Attack during PAX Prime 2011. (Platform: PlayStation Vita) Check out their site: www.mutantblobsattack.com

The blob grows as he devours through each level! Younger kids will love it, and it just reminds me how a big bolus of food will track down an esophagus during digestion! (ok, so it’s not a biology game, but it can easily be conceived as one!). Nice job guys, great to meet you at PAX Prime! Here’s the trailer, its a lot of fun!


The G155 is what Gaems is calling a “Personal Gaming Environment”. It caught my eye because it’s a lot like a Pelican Case but specifically designed for portability for gaming consoles. As earlier mentioned, three quarters of U.S. households play some type of computer game and this demographic includes not only the mobile young adults ready to go off to college, but adults well into their careers who travel for business. Disposable income or a necessity for the gamer, who’s to say the value of the ‘Personal Gaming Environment’, all I know is that when we travel for any length of time, my teenage kid packs his Playstation in a floppy gym bag where equipment can get damaged.

Narrative Storytelling Project: Seattle Seafarers’ Center

Seattle Seafarers’ Center is a non-profit that provides social services to meet the practical and spiritual needs of seafarers and maritime workers living and visiting Seattle. With lack of staff and zero funds to create awareness and publicity in the Seattle maritime community, the decision was to create a narrative story from the Chaplin’s point of view as he represents the center and the mission.

Home From The Sea from Lynne Watanabe on Vimeo.

The deliverable for this project involved story development, research and reporting  as well as video and sound production, distribution and online digital marketing. The goal was to achieve more visibility and greater understanding to seafarers around the world. Deserving respect and recognition for making great sacrifices and take risks in the high seas, dealing with issues such as piracy, the video was timely and redistributed around the world in honor of commemorating the International Maritime Organization (IMO) “Day of the Seafarer”.

We’ve Only Just Begun: Justifying Gamification in Health Care

Creative Commons- Creative Cupcakes.com

Creative Commons- Creative Cupcakes.com

The ever increasing trend of mobile being used in health care is creating greater access of information, anywhere and at any time, not only to you and me, but to health care professionals. Telemedicine, the ability to remotely monitor patients via Internet connection, is rapidly adopting smart phone or mobile apps. It’s a growing trend with 10,000 mobile health care apps allowing users to access electronic health records (EHR) according to Mobile Marketing Watch.  Not only does this allow doctors to monitor chronic diseases, which is the number one leading cost of expensive hospital bills, but it gives the opportunity for loved ones to also monitor granny’s diabetes or heart murmur at the convenience of her home.

As Kathleen Sebelius, Secretary of Health and Human Services and our current administration further push the use and adoption of  online EMR  we will see greater trust in the mobile technology and faster adoption rates (if HIPAA regulations are proving effective, protecting citizen’s rights to health care privacy).  According to ComScore report, approximately 70 million people in the U.S. owned smartphones during a 3 month period (end November 2010 – Feb 2011) with folks accessing social networking sites (Facebook or MySpace)  increased 3.3 % and mobile gamers increased 2% during that time period.

comScore Reports February 2011 U.S. Mobile Subscriber Market Share

comScore Reports February 2011 U.S. Mobile Subscriber Market Share

With greater adoption rates of telemedicine and access of care, we will also see more consumer products with the ability for patients to record comments and share health data with friends. Sharing is big! In the consumer world video gaming is a huge industry with nearly three quarters of U.S. households  playing some form of video game  where scores are shared and motivation and pride is key to long term behavioral changes. Gamification of fitness and health to modify chronic diseases will be pervasive tools in disseminating  important health information, presented in a fun, interactive way. Can you image a mobile app that can display, record and transmit your health data AND be shared with your social networks? (Hint: These tools already exists!)

This weekend I spend my time at PAX, Seattle’s yearly gaming conference featuring consoles, PC and table games. It’s a massive conference, nothing like the dental conventions that I’ve been accustomed to attending; It’s a lot more fun (and you get better swag than toothbrushes!). The gaming industry is growing leaps and bounds, in fact, three quarters of all U.S. families play games and 72% of those play computer or video games according to the Entertainment Software Association (ESA).

“Entertainment software is now one of the fastest growing industries in the U.S. economy. And video games are driving technological and societal advancements that serve gamers and non-gamers alike. From education, to health, to business, the computer and video game industry is helping Americans lead healthier, happier and more productive lives.”

Games can be used for the following:

  •     Physical fitness
  •     Rehabilitation
  •     Behavioral changes
  •     Medical training

The next post will feature a few examples of the telehealth products which are great at monitoring behavior changes to improve health via games.